When Should You Start A Website?
Are you wondering if now is the right time to start a website for your business?
Deciding When To Start A Website
There is no right or wrong time to start, there is only what is best & makes the most sense for your business.
Depending on what type of website you want & how professional you want it will determine the investment which can be a big determining factor as it can be built free or take a significant investment.
A unique web address will be a recurring expense year after year.
For professionalism, many invest in hosting platforms & paid themes because a bad website can lower credibility. And some business owners don’t know code so they want a hosting platform with customer service in case anything crashes or gets hacked to get it back online.
This is where you just have to decide what is best for your business & determine if okay is good enough for your business for now or if it needs to look professional and needs certain features to help you & your business.
It’s crucial to know the purpose of why you are using the website and how it fits into your business operations.
Some businesses start their website on day 1 of their business because they need it for marketing, sales, & offer delivery.
However, some businesses choose not to have a website at all because they don’t need it to operate their business and it would only be an added perk.
Others choose not to have a website with a blog because it’s too much to handle as a solopreneur while others have it as their sole strategy for business growth.
Some business owners start their site because it helps them automate their business helping to free up their own time and scale while making it easier to provide marketing, sales, & customer service to inquiring potential clients.
There is no right or wrong answer to when you should start your website, you just have to consider what makes the most sense for your business & how your ideal clients take action.
Things To Consider & Plan Before Starting A Website
What will be the purpose of the website? Marketing, sales, product delivery, customer service or all of the above.
Is your website a part of your baseline marketing and sales conversion system and deemed necessary, or could it just add extra marketing and credibility benefits?
Will you be growing a blog to nurture your audience or will your website only be for informational marketing & sales?
What hosting platform will you use?
Will you use a free or paid theme?
Do you personally have the skills to design the website (or the time to learn it) or will you need to hire someone to develop the website and then again to update it from time to time when you want to make changes? If delegating, is this in your business budget for outsourcing?
How much time do you need to spend on website maintenance each week for updating plugins, writing blogs, etc? Does your schedule have that kind of time or who will you delegate the task to?
Conclusion
Understanding the purpose of why you want a site is helpful in knowing if you actually need a website. Strategic business planning should always be done to help create actionable milestones for your business growth. Starting a business website is best when it makes sense for your business & isn’t just a want because other businesses have one.
Need Further Support?
Happy to answer any further questions you have regarding websites. 
Here at Passion Profit CEO, we specialize in WordPress websites & love/prefer designing with OptimizePress Themes & Editor.
Schedule a free consult to get all your questions answered & to discuss done-with-you or done-for-you website support.
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