Get Your Questions Answered


 Architect Your

Dream Lifestyle

& Make it Financially Possible.

Today - Not Someday

Passion Profit CEO helps you design the life you actually want, understand what it costs, & turn that into a strategic financial + action plan with aligned income streams so you can sustain living it without burnout.

Less Stress. More Alignment. Real Authentic Freedom.

Let's create your personalized Freedom Plan

Success shouldn't require sacrificing your freedom, your family, or your well-being. We help you make wise, strategic life & financial decisions so your income supports you living life on your terms instead of controlling you.

You're not here by Accident

You're here because something in your life or career doesn't feel aligned anymore.

Most people are taught to build income first & then sacrifice the life they want along the way.

They get lost in the hustle of chasing money to experience a little freedom in the evening & on the weekend while feeling overwhelmed, exhausted, misaligned, burnout, & financially stuck. 

We Do Things Differently

Instead of forcing your life to fit your income or limiting your independence to what happens outside of work hours, we start with the life you actually want to experience. 

Then we build the personal financial strategy, career or business pathways, & implementable lifestyle action plan to support you getting paid to live that holistic, well-balanced, thriving life daily --- not just occasionally.   

True Freedom ...

Isn't just about a bigger bank account IF you don't feel fulfilled or have the time to actually enjoy it. 

Real freedom is living life on your terms with clarity & confidence to make aligned decisions that support your values, goals, & future.

It's about turning your freedom lifestyle vision from something you just dream about & wish for into something you actively experience.  

Stop thinking like the worker Bee

Your purpose is not to pursue a role that doesn't even support the life you want to live.

Instead, it's time you step into your CEO role becoming the visionary who oversees your life & money, making wise financial & executive decisions that support you in living life fully on your terms.

You don't Need...

Another life or business blueprint of some supposed duplicatable system showing you how someone else became successful & started living with their freedom.

You need ALIGNMENT with your OWN STRATEGIC PLAN.

Not just any ole plan but THE PLAN that works to fit YOU, your family, & the life you are trying to create.

Our Process Simplified

A simple, strategic process designed to create your sustainable dream lifestyle.

Aligned Lifestyle Design

Clarify what you truly want your life to look like with holistic well-being of the 8 pillars (physical/nutritional, emotional, spiritual, intellectual, social, occupational, financial, environmental) so you THRIVE not barely survive.

Calculate Precise Cost

Translate your vision into real numbers so you clarify the exact goals & manifestation required to achieve the success you are seeking. (I can assure you the theoretical number of $100k or $1M is not what is needed, your number is different from those.)

Aligned Income & Financial Strategy

Just making money & hitting income achievements isn't enough. You want to create work smarter, not harder income streams by living the life you want with systems that make financing your life possible without constant hustle & burnout or sacrificing the lifestyle you want. (The puzzle pieces have to fit seamlessly & work together.)

Sustainable Growth & Freedom Evolution

Freedom isn't built overnight. It comes from setting realistic goals, making consistent progress, & allowing your strategy to evolve as your life changes. It's a commitment to living intentionally & adjusting your plan when needed while celebrating big & small wins along the way --- so you continue getting paid to live life on your terms & evolving the freedom you have, even as new challenges or aspirations arise. 

Who We Help

Whether you are designing your next chapter, coming up with a more strategic, intentional plan, or just need accountability to follow through, you are not alone. 

Passion Profit CEO is for you if:  

You desire to live a different lifestyle than you are currently experiencing. 
You feel stuck between the financial reality you have & the life you want. 
You're tired of going to a job you hate with hustle-driven "just work harder" advice that ignores real-life circumstances & values.
You want to stop thinking & being the lowest man on the ladder who makes other's dreams come true & want to become the CEO who makes your own dreams come true. 
You want support to find clarity, strategy, & realistic guidance with hands on support where possible that actually assists you in getting where you want to be & not vague cheerleading of "You can do it" without any real directional support. 

Ways to Work Together

The Freedom Pathway

Choose the level of support that fits you & your journey. 

Freedom Diagnostic Session

Audit & Alignment

* 45-Minute Zoom
   - Life + Income Audit
   - Identify Misalignment Gaps 
      (Current reality vs Dream Life)
   -Evaluate Financial Leaks
     & Income Gaps 
   -Design Aligned Path Forward

Freedom Planning Intensive

Freedom Plan Architecture

* (2)- 2 Hour Zooms 
    - 3-Year Freedom Vision
    - In-Depth Dream Lifestyle Design
    - Precise Financial Planning
    - Develop New Lifestyle Routines
    - Determine Aligned Income
       Pathways & Plan 
    - Detailed 90-Day Action Plan   

Freedom Evolution Partnership 

Accountability

*3-Months Support
   - Routine Freedom Plan Refinement
   - Weekly Coaching/Consulting &
      Accountability
    - Monthly/Weekly Priority &
       Action Refinement
    - Progress Tracking
    - CEO guidance to execute plan

The Philosophy

Passion Profit CEO isn't just a brand; it's an identity we want our clients to own. 

Passion means living a life you love, embracing growth & challenges along the way.
Profit means building income through your passion & purpose in a way that excites you, supports freedom, & ensures sustainability. 
CEO means making wise, intentional decisions about your life & finances while taking ownership of the execution (doing the necessary work) to transform your vision to reality. 

At Passion Profit CEO, we don't do traditional life coaching. We don't just help you with simple financial consulting of setting a budget to live within your means right now, either. We help you own who you are, design your authentic lifestyle, & build the strategies, systems, & income pathways that make your transformation real, fast, & sustainable. 
 
Unlike anywhere else, we combine expert-level coaching, strategy, & consulting in life & business to help you work smarter, not harder. Every plan crafted by us is tailored to the individual, giving our clients an advantage with only the support & tools needed to achieve rapid, measurable results. 

Your lifestyle doesn't just become more fulfilling like other programs promise. With us, it's streamlined, intentional, & built for sustainable growth. We help you evolve on your terms, achieve results efficiently, & stay within your comfort zone so transformation happens quickly without unnecessary stress or forcing yourself to push beyond your own limits or becoming someone you never even wanted to be.

Hi, I'm Danielle, Founder of Passion Profit CEO
& Your Life + Financial Architect. 

Wife, Mom of 4, Homesteader, Homeschool Teacher, & Serial Entrepreneur. I manage our families 3 businesses in <15 hours a week. 

Fun facts:

I love coffee & caramel. 
Lifelong learner of health, psychology, life & business strategy. 
Been a lifestyle entrepreneur since I was 10 years old. (Didn't even know lifestyle entrepreneurship was a thing back then.)
My favorite place is the beach looking into the horizon or cuddled up to my hubby binging a doctor, criminal, or cowboy series.

Experience:

Spent the last 15 years helping ambitious women craft personalized plans to achieve their health, life, & income goals. 
Creator of the Life & Income By Strategic Design™ Program & Aligned Entrepreneur ™ Podcast
Trained at UCI for solution-focused coaching & have done continuing education in life, business strategy, & accounting/finance.
Have designed & developed unique business plans, SOP's, & systems for clients to generate $100K to $1M+ net profits.

I can't wait to be your freedom strategist & success partner.

Real People, Real Results

Women all over the world are transforming their lives & beginning to LIVE LIFE ON THEIR TERMS.

The women & families we support here:

Live Life Intentionally With Flexibility + Freedom

You want to focus on what matters most to you by prioritizing health, family, spirituality & more (maybe even homeschooling like I do) with the ability to pivot your focus & shift your day around any time or any season you desire or need to.   

Build A Meaningful Career or Business They Love

Diving deeper into your soul's purpose while creating more pleasure & peace of mind. 

Achieve BOTH Sales & Bring-Home Income Goals

Most coaches only help you generate gross sales (ex. $100K) & don't strategize for the money you need to pay your business expenses or to reinvest in your business, let alone, live your life outside of your business.

 At Passion Profit CEO, we focus on knowing the exact bring-home money you need first, then we can efficiently strategize your business so that it's structured to support itself (the expenses + your team, etc) & your life. That's why Passion Profit CEO's are SAVVY Entrepreneurs! We don't go skimpy on the financials; we make sure they are precise & accounted for + support your family the way they SHOULD!! 

Work Part-Time Hours In The Role They Enjoy Most

Some of our clients want to structure their business with automations so they can handle everything themselves staying a solopreneur but working less. 

Others want to be a Part-Time CEO's who makes the big vision decisions for the company but have a trustworthy, efficient team + systems to do the work for them so they can focus predominantly on just living their life. 

Either way we make sure you do the role that lights you up while none of the other parts that make your business function properly get skipped over. We ensure your business becomes a well-oiled machine that functions efficiently to support you in getting paid to live life & do business on your terms.  

Create Systems For Faster, Sustainable Results

We don't do copy/paste tactics that were built for someone else & their business. Instead at Passion Profit CEO, we focus on you, your family, + your team's personalities, human design, & skillsets to carefully craft the strategies & systems that are most efficient for you, your family, & your business to thrive at the stage you are currently at while growing into the next.  

P.S. --- We also develop systems that make your life flow easier, too because SIMPLIFYING IS THE KEY TO SUCCESS. 

Becoming successful at living with life-work balance (more life, less work) doesn't happen by accident...

It's Intentional!

"Thank You so much for the support & encouragement!! It has been invaluable. The work we have done together so far has just been worth every penny. 

I'm so grateful to have found you & have you as my coach & mentor. I couldn't have done this (set my business up to operate in alignment with the retired life I already live & gotten clients this quickly) without your help." 

Tammy, Life Coach

"She helped me fire my boss at the hotel where I was working 3rd shift & never got to see my family & turn my passion for numbers into a part-time bookkeeping business. I generated my first $25K in 7 months of working with Danielle. With her support to personalize my operations to work for my personality & skills, I was able to not only gain momentum & profits quickly in my business but have more family time, focus on my spirituality & health, plus got to have another baby." Dreams come true.

Marinda, Bookkeeper


"66 days ago, I had a toxic job I hated & was surrounded by toxic relationships. Today, I'm moving cross-country. Parts of this has been scary. I'm already experiencing more joy & fulfillment. Danielle helped me quickly replace that measly job with a cleaning gig. Plus, working with Danielle, in 2 months, I have started my own coaching business + have gotten my first client. Life has changed so quickly in such little time since Danielle helped me get in alignment & she is backing me to let go of what doesn't fit anymore. Thank You!!"

Danyell, Financial Coach

"Danielle has a true superpower. I was overwhelmed running my yoga studio & thought I needed to hire a whole team. In 3 months, Danielle changed EVERYTHING! We streamlined systems, moved my business online, & restructured offers. I didn't have to hire a team. I have my life & time back, expenses dropped, my bring-home cash went up, I'm less stressed & serving more clients than ever before. I finally have the freedom I've wanted for a long time while making more impact & serving in a sustainable way I love." Danielle definitely helped me to have it all - the life, the income, & the business & they flow together so seamlessly now.

Aaliyah, Yoga Instructor

Ready to be the next success story?

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