Should I Do Sales Calls in My Business?

When it comes to sales calls, the short answer is: it depends. Every business is unique, and whether sales calls are an effective strategy for your company relies heavily on a careful analysis of your specific situation. Let’s dive into the key factors you need to consider when deciding if sales calls are the right approach for your business.

Key Factors to Analyze Before Using Sales Calls

Your Sales Closing Skills
Your Target Market
Your Energy Levels
Your Conversion Projections
Your Overall Sales System & Business Goals

1. Your Sales Closing Skills

How confident are you in your ability to close sales over the phone or through video calls?

If you’ve never done a sales call before, it’s normal to feel nervous. The first few calls may cause some anxiety, sweats, teeth chattering, etc but with practice, this feeling will fade. Over time, your confidence will build as you gain experience. The key question is: Do you believe you can successfully close sales during these calls?

Confidence in your ability to close sales is crucial. If you feel good about handling sales calls, you might be ready to proceed.

But, if you’re not confident, it might be best to hold off until you’ve gained more practice or consider other strategies for your sales process.

The last thing you want is to conduct a large number of sales calls and end up with low conversion rates. This can lead to burnout and potentially discourage you from continuing. Instead, take time to improve your sales skills and optimize your approach before diving headfirst into a full sales call strategy.

2. Your Target Market

The next crucial factor is your target market.

Do you know your audience’s buying habits? This information will guide your decision on whether sales calls are an effective method for your business.

Consider the following questions:

Does your target market prefer to hop on a sales call?
Do they struggle with investing & require additional coaching or reassurance?
Are they more inclined to buy without speaking to someone directly, preferring an automated system?
Do they require an application or enrollment call rather than a direct sales call?

Market research plays a vital role in identifying the best sales strategy for your business. Understanding your target audience’s preferences will help you determine whether sales calls are a good fit.

3. Your Energy Levels

Are you an introvert or someone who struggles to manage high-energy tasks throughout the day? If so, you might need to consider how sales calls fit with your energy levels.

For example, let’s assume you have a $94 offer and aim to reach $100k in revenue within a year. To achieve this, you’d need to enroll approximately 21 clients per week. If your conversion rate is low (e.g., 1 sale per 200 calls — yes, we have had clients that were here), that could mean spending nearly 25 days on calls nonstop 8 hours per day for one sale—an inefficient and overwhelming scenario.

Can you realistically handle 21 calls a week? How will you feel after talking to that many clients? If you’re an introvert, you are likely to experience burnout, overwhelm, & irritability needing to rethink this strategy.

Of course, if you’re outsourcing sales calls or hiring a team member, you’ll need to assess their energy capacity too.

Your energy impacts your sales performance, and being drained or unmotivated could hinder your ability to close sales effectively. As humans we operate perdominately off of feelings and when we are operating from the core of negative feelings & energy it will attract negative outcomes due to the law of attraction.

4. Your Conversion Projections

Keeping track of your conversion rates is essential for determining whether sales calls will be a viable strategy for your business.

Conversion projections help you plan for the future and assess what strategies can help you scale to attain income goals.

If you’re just starting and don’t have any conversion data yet, you can make projections. For example, if you need to enroll 21 clients at $94 each and estimate a 50% conversion rate, you’ll need to conduct 42 calls. For a more conservative approach, if you expect a 10% conversion rate (typical of most businesses especially startups), that would mean 210 sales calls to hit your target each week.

This brings up an important question: Can you realistically handle conducting 210 sales calls per week or less? If this seems unmanageable, you might need to adjust your expectations or look for alternative strategies to use in combination. You may also consider increasing your pricing to meet your goals.

5. Your Overall Sales System & Business Goals

Do sales calls align with your overall sales system and long-term business goals?

If you don’t have a clear sales process in place and haven’t done the market research to refine your offer, then sales calls might be the best approach right now.

On the other hand, if you’re capped on time & have an offer that is well-defined and you’ve established a reliable system to bring awareness & nurture leads, then you might find that sales calls are not necessary at all. In this scenario, calls become more of a preference rather than a core strategy.

Additionally, it’s important to think about your business goals:

Are you aiming for time freedom and a more passive income model?
Do you want to scale quickly and impact a large number of customers?

Your answers to these questions will help you decide if sales calls align with your broader business goals.

Conclusion: Are Sales Calls Right for Your Business?

The only way to know for sure if sales calls are right for your business is through analysis. Take the time to evaluate your sales skills, target market, energy levels, conversion projections, and overall business goals. By making data-driven decisions, you can determine whether calls are an efficient strategy or if other methods might be more effective.

Need Support?

Navigating the best sales strategies and systems for your business can be challenging, especially if you’re unsure of what options are available. If you’d like expert guidance, schedule a call today and let’s analyze whether sales calls will benefit your business or if other strategies may be a better fit for where you are.

Should I Do Sales Calls In My Business?