Using Facebook For Business Leads

Are you wanting to use Facebook for business leads & just don’t know where to get started?

In this training, learn our secrets to using the platform & getting leads.

 

Facebook is a great resource for gaining business leads.

The question that often arises though with it being a multifaceted platform is, “Where do I post?”

Facebook has a Personal Profile, Business Page, & Group plus you now have Stories & Rooms.

So where do you post on Facebook for gaining business leads?

The answer is really dependent on the marketing strategy you intend on using.

In the training below, you will find information for each area that will help you determine where you need to post on Facebook for your business leads.

 

Danielle’s Story

In the beginning of my business, I remember constantly wondering  where I needed to be showing up for the best results.

My leaders were telling me to post sale post after sale post on my personal profile & it just didn’t feel quite right.

It was all so overwhelming. The good thing was I was techy and I learned other marketing strategies quickly.

Once I was in all the places it became overwhelming again questioning, “What exactly should I be posting in each location?”

After that, it was, “Okay this is taking way too much of my time how can I have a better system here?”

It took some trial & error but I figured it all out.

 

 Where To Post On Facebook

When we get started in business, we tend to overthink things way too much.

I mean, the names do pretty much speak for themselves.

So, where and what do you need to post on Facebook for your business… Facebook Personal Profile, Business Page, or Group?

Let’s break it all down.

 

Personal Profile

A personal profile is intended for your lifestyle.

It’s personal.

If you are working and wanna post a selfie go for it!

Your personal page is where you let people in and allow them to get to know the RAW, REEL you forming friendships.

Your Facebook Profile is where you share from your heart, your vision, your mission, your message, your life, your thoughts, your values, etc.

On your personal profile, it’s all about Personal Branding!

Ever heard that term before?

It’s important in the marketing world especially if you are using social media to up your business and gain leads organically.

A personal brand is simply defined as about 5 things that make you, you.

 

Business Page

A business page is intended for well, business.

This is where you inform everyone of all things regarding business.

For example, your products, sales, promotions, giveaways, blog posts, pieces of training, etc.

So often people try to post product posts and sales ads on their personal profile but that’s the wrong spot and actually Facebook has been shutting down Personal Accounts for quite some time because of people doing so.

Don’t risk losing your profile, if it has to do with a sale of something, then you should be posting it on your biz page and sharing it to your personal.

 

Go HERE to start your Business Page

Here is a video training that can show you how to set it up & optimize it.

 

Group

A Facebook Group is for building community.

This is where you nurture your interested audience.

It’s kind of like an email list but in a group.

You actually get to engage and interact with your followers, connect and really get to know them on a personal level making sure they are getting value before you ask for a sale.

 

If you are not putting anything in, don’t expect to get anything out.

 

The main goal of a group is to provide value & top notch customer service while also learning more about your ideal clients with market research.

You can as well monetize it & provide sales posts in there, too.

Keep the 80% value\20% sales rule when it comes to sales.

 

Go HERE to start your Group

Additionally, there is a video training that can show you how to set it up & optimize it.

 

Where should you post to gain leads?

Where to post on Facebook for business leads really depends on you and your business plan.

The marketing strategy you try to incorporate should be one that aligns with your personality so that you can easily manage it & get the job done.

So with the descriptions above, which is it for you, a Facebook Personal Profile, Business Page, or Group where you need to be showing up?

The truth is all 3 are have their part in building a highly successful Facebook marketing strategy.

They all have their unique purpose and once you understand that purpose it really doesn’t seem so overwhelming at all.

The where to post on Facebook for business leads becomes easy as pie when you know the right marketing strategy to use for each.

 

Which Strategy Is It For Your Business?

Are you more personal and like leading with stories & experiences from your life while communicating in messenger to build relationships?

Do you prefer to be direct sales minded & just be straight to the point with the offers you have?

Or do you prefer having a community to have conversations while educating others on the offers you have?

If you are still not sure which is best for you, be sure to take the Marketing & Sales Archetype Quiz so you can gain more insight on which strategies are best for you.

Let us know in the comments what you reveal about your marketing.

 

Conclusion

There is no right or wrong strategy. The best strategy is the one you use that allows you to provide value for all 3 markets in business & is easily implemented by you.

All areas of Facebook have their perks.

When it comes to gaining LEADS, it’s fairly simple… the key is to just be SOCIAL as it is social media.

Get to know the people that you do not in the simplest manner for you and avoid being a spammer by selling without caring first!

This strategy works in all 3 places.

 

Additional Trainings

Facebook Personal Profile Optimizations – In this training learn 3 optimizations the personal profile needs to help with gaining more business leads.

 

Creating Your FB Business Page & Group – In this training learn how to create & optimize your FB Business Page & Group.
The group training begins at 4:32

 

Ready For Additional Support?

 

Get your copy of the Facebook Branding & Marketing Guide today.

Inside you will get the complete training on where to post on Facebook & how to optimize your profile to funnel business leads to your business.

 

 

 

 

 

Additionally, don’t forget to grab your copy of  82 Content Ideas.

Inside this resource, you will find 82 different types of content to get your creative juices flowing. It also gives you examples of what you can post on each of the different areas of Facebook.

 

It’s time you start gaining leads today.

 

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