2 Marketing Strategies Your Business Needs

So you’re ready to position yourself as the expert in your industry?

You know you need to do marketing but you constantly think,  “How”?

Marketing tends to bring procrastination because business owners want to do it right but what is right?

THE RIGHT MARKETING STRATEGY

The right marketing strategy for each business depends on your personality and the type of business you have.

However, there are 2 strategies that will help any business have a guideline for success.

In most startup virtual businesses, one of two things happen that we see here at Passion Profit CEO.

1. The first is business owners are implementing the wrong marketing strategies for their personality & skillset with no real intentional  focus.
2. The second is business owners have the right strategy but the business owner is inconsistent with implementation which brings in minimal results.

Have you asked yourself lately why you are not getting leads & sales continuously?

One reason you might not be getting the leads & sales you desire is because of the marketing strategies you are implementing. 

THIS WEEK’S TRAINING

Today’s training will teach you about the 2 strategies you need to implement in your business to position yourself as an expert in your industry achieve better results.

THE SHORT-TERM MARKETING STRATEGY

When beginning a business the short-term marketing strategy is the strategy most entrepreneurs grasp right off the get go. This is your awareness advertising content. It’s the content you put out to bring awareness to your business for those who have no clue about your business (your cold market) and those who need to be reminded of your businesses (warm market) to be nurtured to take action.

Your short-term marketing strategy can represent itself in the forms of

1. Social media posts
2. Word of mouth
3. Business cards
4. Paid advertisements (billboards, Facebook ad, newspaper ad, radio ad etc). 

I refer to this as your short term marketing strategy because it’s only available for a short term.

You can mass-plan the content but when it’s posted, distributed or launched it’s only available for a short period of time usually lasting 24 hours in news feeds up to one month as a paid ad.

The content in this strategy has the intention of bringing awareness to your business with the who, what, how.

Who do you serve?

How do you help your clients/customers?

What can they look forward to when hiring you?

The call to action with this content is generally a nonchalant invite to connect with your business by giving you a call, checking out your website, etc.

A lot of businesses do this strategy wrong thus the reason they feel like a dirty salesman at the end of the day being out of alignment with their marketing strategy creating resistance in their actions because they simply did not know any better.

THE LONG-TERM MARKETING STRATEGY

The long-term marketing strategy gives you credibility & consistency to show up as an expert in your industry.

This strategy consists of a platform that allows you to store all your value content in a hub. This allows it to be organized and even searchable utilizing SEO for your audience.

This can represent itself as a blog (learn more about setting yours up here), vlog, podcast, or YouTube channel.

The long-term marketing strategy not only provides a space to store all your content, but it allows you to save time, because when people ask for your wisdom on a particular topic you can just point them in the direction of the resource you have created.

The content included in this strategy is your free value content provided on a regular routine scheduled basis where you give wisdom and provide a call to action that includes an invitation or links to your offer so they can begin working with you.

This strategy when performed correctly makes it easy for a non-salesperson personality type to invite people to the sale without it being a hard-core negotiation sale.

CONCLUSION

Both strategies, short-term marketing & long-term marketing are required to get the best results.

The more consistent your business is with these two strategies the more credibility & momentum you will gain in your business with your leads & sales.

These two strategies together form your personality marketing strategy (the strategy that aligns with your personality to make sales FUN) to help you grow your business in a way that is authentic & easy to you while bringing awareness to your business & providing the valuable content that your business serves.

READY FOR SUPPORT? 

Are you a Coach, Consultant, Network Marketer, or Service Provider looking to have a better plan when it comes to marketing your business so that you position yourself as an expert? Schedule your complimentary Markeing & Sales Audit today.

ADDITIONAL RESOURCES TO STREAMLINE YOUR SUCCESS

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