Does Giving Free Advice Hurt Your Business?
The short answer of “Does giving free advice hurt your business?” is it just depends on how you do it.
Giving away free advice is a great awareness marketing strategy. Every single day people are going to search engines and asking the search engine questions which could lead them to you based on that free advice you give away that ends up in the search result. The key is having the right value hub and SEO strategy so you are found through the free advice.
On the flip side, if you are giving away abundant free advice with no boundaries (offers) and no strategy then yes it has the potential to hurt your business. Why? Because when you give free advice abundantly with no boundary to stop that advice, people don’t need your help because you give them everything they need. Plus, if the free advice you are giving doesn’t have an intentional strategy partnered with it to convert then it isn’t helping to gain a customer or client thus having no real purpose business-wise other than non-profit serving. As we know, most businesses aren’t non-profits or donation-based services.
So instead of just giving away free advice when you want to grow your business…
Instead, understand there is a time & place for it in your business to be intentional with using it.
There are different types of buyers and based on their habits you can structure your business to gain sales.
In addition to those types of buyers, you also have to consider the 3 habits of how people like being served & why they invest.
- D-I-Y’ers
- D-I-Y’ers who are fed up with D-I-Ying
- Outsourcers
D-I-Y’ers
D-I-Y’er (Do-It-Yourself people) love doing things themselves so this is the prime opportunity to give advice away for free or low-ticket so they can learn HOW to D-I-Y. The type of content & offers you may use here is an educational value hub, social media reels, or webinars for business awareness, downloadable guides for lead generation or no-brainer low-ticket sales, or courses that teach in-depth D-I-Y for less than $1000.
D-I-Y’ers Who Are Fed Up
The D-I-Y’ers have already invested to learn but they gave it a go and DANG-IT!!! The project is just not turning out the way they wanted it to.
So now what? They want help.
Hello CUSTOMER/CLIENT RETENTION! Who should they go to? If you did the marketing right on your D-I-Y advice… who better to do it for them than the person who taught them how to do it and has more skill? So they are going to come back to you.
This is the prime opportunity for Done-With-You or Done-For-You services and usually at a mid-high ticket price.
Outsourcers
These people just don’t have the time or are smart enough to know their weakness of not having the skill before even attempting to try to D-I-Y.
They would rather someone else just do it for them so they are looking for Done-For-You services. And this is the prime opportunity to put your skills to work with a high-ticket price tag.
Abundance Believing Business
On the third side, you can consider believing in abundance.
I had a business coach one time who always said, “Give until you feel triggered, then give some more.”
She wholeheartedly believed in abundance and that no matter how much you gave away for free the customers/clients that were meant to buy your products & work with you would despite all the abundant free advice you had already given.
And that my friends is how the extraordinary CEO’s here at Passion Profit CEO choose to operate their business.
Passion Profit CEO’s are big free advice givers & even bigger servers. We love to teach but are also savvy & operate our business not just for massive impact but intentional sales, too.
Our days are spent teaching & serving people through the topics we love free & paid because you just can’t shut us up about the topic. We would give advice, talk about it, & even continue doing it even if we didn’t get paid because we love it so much — PASSION! But we also get paid abundantly for serving in ways that light our soul on fire by providing the services & offers that support our business in making profits so that we can live a better life, create generational wealth, & GIVE/donate big to the missions we care about spending our days doing the big-hearted acts of passionate service through offers that were perfectly curated with healthy boundaries for exchange of energy & by implementation of intentional strategy in our business.
Conclusion
If you just give free advice away with no real intention other than to serve with no offers in place then it will hurt your business because there is no chance at all of making money. This would be the appropriate time to consider having a non-profit or at least set up a donation button to break even if you have any expenses so you can serve so “freely” in this way you love. So yes, your business in the terms of sales could suffer if you give away too much free advice.
However, if you strategically use free advice it can definitely be of benefit to your business. Confident & savvy business owners believe in abundance and they don’t believe in having to have limits on the free advice they give. They just unlimitedly serve and their business grows & grows because of their impact on the masses but also because they are smart & use strategies + have offers not just solely giving free advice.
Need Support?
Have you been giving away free advice with no offer? Or maybe you are ready to get more strategic in your business with a more intentional game plan to not only grow your business but achieve more sales & net profits using the right content + boundaries in the right places. Schedule a call & let’s amp up your strategic business planning & funneling skills so your business can have abundant growth to impact the masses plus create the professional & personal money achievements you desire to accomplish for a multitude of reasons.
