Case Study For Devin

From $0 – $100K in 2 Years

Once my health coaching business took off making $10K in just 90 days (case study here) of implementing my sales conversion system it blew my husband’s mind & inspired him to start his own general contracting construction business for residential home owners.

So in February of 2018, we legalized his business. The picture above is of us signing the legal formation documents.

The Work We Focused On:

Just to be clear, during his first couple years in business I didn’t even create a business plan or financial projections for him (EEEEP! I know — it’s true, I didn’t start as a business coach I learned with time through my own success & failures what is truly important & what’s not. lol) we literally just winged it and included the following things.

First year:

• Offer Formation
• Business FB Page
• Local Radius Ads
  • Facebook
  • Business Cards
  • Word of Mouth
  • Vehicle Magnets, License Plates, & Decals
• Content Marketing For Lead Generation
  • Mostly just pictures of projects he was working on & before/afters
• Website Formation
• Sweepstakes Campaign

Later on:

• Business Planning
  • With Financial Projections
• Google Business Setup To Show Up On Maps & in Google Search
• Bookkeeping Software Setup & Management
• T-shirt Formation For Our Own Family For Marketing & Sweepstakes Giveaways

The Process Explained

When we legalized his business, I immediately put my marketing skills to work creating his website & business cards for his business to feel real along with his Facebook Business Page.

We began leaving those business cards everywhere allowed… gas stations, peg boards at restaurants, etc in our local area.

Everyone we talked to in our immediate network when we saw them, we told them that he had started his own business & we’d love for them to share the word.

Additionally, I set up a local radius Facebook Ad in all the counties he desired & was legally registered to work in along with posting a graphic on his business page of all the services he offered.

After that, I set up a Sweepstakes Campaign of a rock giveaway because we had just purchased a dump truck & could deliver it. This EXPLODED growing his FB Business page to almost 500 viewers overnight. (If you would like to use this method, be sure to look into Facebook’s terms for doing so. You don’t want to go against their community standards & get your account shut down.)

The calls started rolling in almost immediately with people needing estimates for their projects.

When he works on the projects, he takes pictures of what he is working on & I often add them to his FB Business page. (In the beginning of his business we did this religiously, literally, every project but as the years have passed we have done less & less of social media marketing.)

Honestly, that’s truly the extent of it. We still do a lot of the same marketing stuff for his business today.

He started creating the estimates & people started accepting his offers.

His first year his business made over $40K.

On the second year, his income dropped a little because we were still winging it & I eased back on marketing to work more in my own business but he still surpassed $40K doing most all of his business on his own besides the bookkeeping.

Year three, I created his business plan & told him he needed to get more intentional about the numbers & explained which projects he needed & how many of those to achieve his financial goals for his business.

AND BOOM! His first $100K year just 2 years into business!!!

We still do all the same marketing tactics and have added in things like parades that throw out candy – but we add a business card to our packs, t-shirts, yard signs to leave at crossroads, sponsorships at sporting events for the kids, etc.

Additionally, he has taken advantage of networking for referrals & partnering so they can sub work out to one another when the workload is too much or they can’t get the projects started soon enough to satisfy clients.

He simply WORKS his business and if I had to say what is the biggest marketing success for him (without the online marketing I do for him) it’s simply old-fashioned WORD OF MOUTH & personally handing people his business card when the topic comes up. He makes a new friend everywhere he goes.