Using Connection & Unedited Content To Increase Sales

As I was driving and listening to the radio I really got to thinking about the entertainment industry and more specifically musicians. Their businesses thrive off of using connection & unedited. In your coaching or online service-based business, you could easily implement this musician business model into your business to increase sales.

Take a listen to how musicians are using the connection and unedited content business model to grow their business.

Connection To Increase Sales

There is no doubt about it, connection helps businesses to thrive.

And connection is MARKETING in a nutshell.

The more you can create a connection (not just an introduction) with strangers, the faster you can warm them into being a hot market buyer.

Some ways that you might incorporate more connections in your business are by

• attending networking events,
• hosting your own free events,
• attending local events that don’t even have to do with your business– just participating in your community,
• utilizing others’ audiences by being a guest on their podcast, TV show, or in their Facebook community,
• etc.

When we do this we get seen, form relationships, and people are able to connect on a deeper level with who we are as a person. Just as I mentioned I did with Lainey Wilson by hearing her interview on the radio and being near her energy.

This then increases sales because more and more people are introduced to us & intrigued. (HELLO MARKETING nonchalantly).

Thus creating quick powerful relationships where they feel like they know us. (Best Friend — Hey, Girl, Hey! type relationships). Even though, at times these relationships are one-sided because we didn’t get to know them.  For instance, when we are a guest on tv or someone else’s podcast. They got to know us and LOVED every minute of it but we didn’t have to get to know them.

Connection is king in the business world.

Using Unedited Content To Increase Sales

As you learned in my video above, there are people who pay high-ticket for raw, real, unfiltered content and there is no reason you can’t apply that same strategy in your own business.

Unedited content is a great way to increase sales whether you are doing a LIVE Video or LIVE Interview to build more connections or a paid virtual or in-person event to immediately increase sales.

Whether you use the polished, edited content as paid or free when you have the time to edit it, it’s only a perk to your business.

What’s Your Opinion?

Do you like the musician business model?

Do you believe it’s acceptable to get paid high ticket for unedited content or do you feel it should be edited & polished first? Why?

I know for me personally, my business thrives off of this business model from forming and making relationships to utilizing predominately unedited raw content.

No matter what you choose in your business, opportunity lies all around for increasing your sales.

Conclusion

There are many ways to do business but the musician’s way of business is proven and a great example of how to grow a business online.

Need Support?

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