Creating Credibility & Authority With A Value Hub
Ever wondered why the most successful entrepreneurs are able to convert clients so effortlessly & keep a waiting list?
It is in fact because they have mastered the formation of credibility with their prospective clients.
In this week's training, learn how you, too, can master credibility & authority by forming a value hub.
What is a Value Hub?
A value hub is a nurture strategy that helps you to showcase your credibility and authority in your industry. Typically, this looks like a hub of value thus the name value hub. This can be a blog, podcast, or Facebook Group with LIVE or recorded trainings, YouTube channel, etc. It's your HOME for your bingeable content that is valuable and helps potential clients to get to know you, get a quick win or information they needed to build trust, and promotes what you have to offer.
A value hub helps you to:
Ideas For Content In Your Value Hub
A good Value Hub will have proper planning to make it a valuable resource for your audience that creates conversions within your business.
For my clients, I like to help them prepare by outlining their Consistent Content Strategy.
This keeps you organized and on track with what content value topics you should be preparing to provide to create more credibility & conversions in your business.
Some examples of content might include FAQs - Frequently Asked Questions that you answer repetitively & need automation, General How To's to teach something basic that can be googled or YouTubed & easily find an answer to but yours leads them to your business when they search it, Informational What Is Content again set up with SEO for creating awareness of your business, or even In-Depth Guides over a whole topic that could leave the potential client feeling overwhelmed wanting some assistance to better understand the information for their specific situation.
Conclusion
A value hub is an important assett to online businesses that showcase you as the authority, build credibility & trust by sharing the knowledge & wisdom you have, and help you to have faster conversions by taking strategic leadership & sales actions.
Need More Support?
Not sure what specific strategies & tech to use to in order to create your very own value hub? Schedule a Free Consultation and let's assess what is best for your business together.
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